Digital marketing is the term used to describe the use of online channels to promote and sell products or services. It covers a broad range image source of activities, from websites to social media to mobile apps.
It’s the marketing that happens on your customers’ devices and it’s at the center of all customer relations today – even when these conversations occur in person or on the phone. Digital marketing includes tactics like email social media, search engine optimization (SEO), website conversion rate optimization, and many more.
The digital landscape is constantly changing and it could seem like a new set of rules apply to the new method of conducting marketing. It’s not only about channels and platforms – it’s about concepts that will last in digital (the importance of humanisation, content is the most valuable asset, etc.) and the latest technology that was once considered the future, but has since been accepted into the mainstream.
Connecting with your customers at scale across their preferred digital platforms is key to delivering experiences that meet their needs from establishing relationships to increasing sales. That’s why digital marketing is so crucial for businesses of all sizes. You can still reach your target audience by using the right strategies even if you do not have a huge budget. We’ve collected our top suggestions to help you get started.